Privacy Policy & Communication Terms

Effective Date: April 2026
Business Name: West Texas Black Car
Website: WestTexasBlackCar.com

1. Introduction

At West Texas Black Car, we provide professional luxury transportation services designed for comfort, reliability, and convenience throughout Lubbock and select surrounding areas. Whether transportation is needed for airport travel, executive transportation, private rides, events, or group transportation, we are committed to delivering a professional transportation experience from booking to destination.

As part of operating our transportation services, we collect and manage certain information to coordinate reservations, scheduling, customer communication, and transportation support.

This Privacy Policy explains how we collect, use, and protect your information when you interact with our website, request transportation services, or communicate with our team.

By using our website or submitting your information, you agree to the practices outlined below.

2. Communication & Reservation Interaction

When you contact or book with West Texas Black Car, you may receive communication related to:

  • Reservation confirmations and scheduling
  • Pickup and drop-off coordination
  • Airport transportation updates
  • Executive and private transportation arrangements
  • Customer support and follow-ups
  • Feedback or review requests
  • Limited service-related promotions

Communication methods may include:

  • Phone calls
  • SMS / MMS (text messaging)
  • Email
  • Website forms or AI-assisted booking systems

Message frequency depends on your reservation activity and level of interaction.

Standard carrier and data rates may apply.

3. Consent & Opt-Out Options

You provide consent when you:

  • Submit a reservation or contact form
  • Request transportation information or pricing
  • Communicate directly with our team

You may opt out at any time:

  • Text Messages: Reply STOP
  • Help Requests: Reply HELP
  • Direct Contact: Request removal from communications

Please note: Active reservation and transportation-related communication may still be required to complete scheduled services unless canceled.

4. Information We Collect

A. Information You Provide

We may collect:

  • Name, phone number, and email address
  • Pickup and destination information
  • Transportation dates and times
  • Flight information (if applicable)
  • Passenger counts and transportation preferences
  • Messages, notes, and special requests

B. Automatically Collected Data

When you visit our website, we may collect:

  • IP address and general location
  • Device and browser type
  • Pages visited and time spent on site
  • Website interaction behavior

C. Reservation & Transportation Data

Due to the nature of our transportation services, we may also collect:

  • Reservation history
  • Transportation preferences
  • Scheduling and route coordination details
  • Vehicle assignment information

This information helps ensure timely, accurate, and professional transportation service.

5. Cookies, Tracking & Analytics

We may use tools such as:

  • Google Analytics
  • Google Ads
  • Meta Advertising Platforms
  • Call tracking systems

These tools help us:

  • Understand website traffic
  • Improve booking experience
  • Measure marketing performance
  • Improve customer engagement

You may manage cookies through your browser settings.

6. How We Use Your Information

We use your information to:

  • Process transportation reservations
  • Coordinate scheduling and logistics
  • Communicate updates and confirmations
  • Improve customer experience
  • Monitor website and marketing performance
  • Maintain secure business operations

We do not sell personal information.

7. Text Messaging Privacy

If you opt into messaging services:

  • You may receive booking confirmations, reminders, or transportation updates
  • Message frequency varies
  • You can opt out anytime

Important:
Your mobile information is never sold or shared for marketing purposes.

We only share information with service providers necessary to deliver communication services or when required by law.

8. Sharing of Information

We only share information when necessary.

Service Providers

We may work with trusted providers for:

  • Website hosting
  • Reservation and communication systems
  • Analytics and tracking tools

These providers are required to protect your information.

Transportation Coordination

Information may be shared when necessary to:

  • Coordinate drivers and scheduling
  • Manage transportation logistics
  • Ensure accurate reservation fulfillment

Only the minimum necessary information is shared.

Legal Requirements

We may disclose information if required to:

  • Comply with laws or legal requests
  • Protect our business and customers
  • Prevent fraud or misuse

9. Data Security

We take reasonable steps to help protect your information, including:

  • Secure systems and monitoring
  • Controlled access to customer information
  • Routine updates and security practices

However, no digital system is completely secure. Please avoid sending highly sensitive information through unsecured channels.

10. Third-Party Links

Our website may contain links to third-party platforms or services.

We are not responsible for how third-party websites collect or use your information.

11. Data Retention

We retain information only as long as necessary to:

  • Complete reservations and transportation services
  • Maintain business records
  • Meet legal or operational requirements

When no longer needed, information is securely deleted or anonymized.

12. Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Request corrections
  • Request deletion
  • Opt out of certain communications

To make a request, please contact us directly.

13. Children’s Privacy

Our transportation services are not intended for individuals under 18 without supervision or booking by a responsible adult.

We do not knowingly collect unnecessary information from minors.

14. Policy Updates

We may update this Privacy Policy as needed to reflect changes in services, operations, or legal requirements.

Updates will be reflected by the revised effective date.

15. Contact Information

For questions regarding this Privacy Policy or communication practices:

West Texas Black Car
Website: WestTexasBlackCar.com
Service Area: Available for professional transportation services in Lubbock and select surrounding areas.